Thursday, May 12, 2011

Rain, rain, come again

Check this out: street ads that shows only on rainy days!

Rain Campaign is a form of Clean Advertising, and according to the company "an environmentally friendly way of advertising on the street. With a template and a high pressure water sprayer the advertising message is cleaned out of the dirt on the street or on a wall. The result is a contrast between the dirty street and the clean message."

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